Drench your skin with intense hydration! YOUTH® Moisture Activating Serum is clinically proven to deliver a 212% increase in skin hydration with one application.

• 100% of women had measurably more hydrated skin immediately.
• Increased hydration levels were maintained for 8 hours with one use.
• 92% of women exhibited significantly hydrated skin for up to 24 hours.

Formulated with 10x the concentration of hyaluronic acid blend to deliver intense instant hydration and plump skin. It helps restore your skin’s natural moisture and build its moisture barrier to reduce water loss and decrease the appearance of fine lines. This fast-absorbing gel instantly quenches dry skin.

Featuring our new Active Cellular Hydration Technology™. Like a moisture magnet, it attracts water to skin's outer layers, allowing it to act as a reservoir to lock in hydration, reducing the appearance of fine lines and redness. Our exclusive formula combines powerful botanicals and advanced technology, including:

• Cactus extract that helps attract and hold moisture in the skin's outer layer and transport it where needed throughout skin cells
• A unique blend of 4 forms of hyaluronic acid that can retain up to 1,000 times their weight in water to trap and retain moisture in skin’s deeper layers
• 100% sustainable plant-based squalane that helps build a protective barrier to reduce water loss, sealing in hydration for lasting results
• 100% plant-based lipids, known to help hold moisture in the skin

It also contains key actives from the Youth Complex, such as Muscadine Grape, Lotus Japonicus, Schisandra Chinensis, Vital Repair+® Complex, and Apple Cell for additional anti-aging benefits.

Use as part of our Advanced Hydration Regimen or our Personalized Regimen. 

Contains a 60-day supply.

Clinical Results Without Compromise™

We've proven you don't have to sacrifice safety and purity for effectiveness.

Our "FREE OF" list goes beyond what most companies include. Our "FREE OF" list includes parabens, sulfates, phthalates, and OVER 2,500 other questionable ingredients that you will never find in any YOUTH products. And YOUTH products are all 100% vegan, gluten free and cruelty free.

The Science Behind the Active Cellular Hydration Technology™

Hydration is the foundation of healthy, youthful-looking skin, and to truly hydrate skin, you have to start at the cellular level.

Our new Active Cellular Hydration Technology helps skin restore the efficiency of its natural hydration system to rehydrate and revitalize skin. Like a moisture magnet, it attracts water to skin’s outer layers, acting as a reservoir to lock in hydration and reduce the appearance of fine lines and redness. Designed in harmony with nature, this exclusive formula combines powerful botanicals with advanced technology, including:

• Cactus extract that helps attract and hold moisture in the skin’s outer layer and transport it where needed throughout skin cells
• A unique blend of 4 forms of hyaluronic acid that can retain up to 1,000 times their weight in water to trap and retain moisture in skin’s deeper layers
• 100% sustainable plant-based squalane that helps build a protective barrier to reduce water loss, sealing in hydration for lasting results
• 100% plant-based lipids, known to help hold moisture in the skin

It also contains key actives from the Youth Complex, such as Muscadine Grape, Lotus Japonicus, Schisandra Chinensis, Vital Repair+® Complex, and Apple Cell for additional anti-aging benefits.

The new YOUTH® Moisture Activating Serum, which contains 10x the concentration of hyaluronic acid blend, is clinically proven to deliver a 212% increase in skin hydration levels with one use.

• 100% of women had measurably more hydrated skin immediately.
• Increased hydration levels were maintained for 8 hours with one application.
• 92% of women exhibited significantly hydrated skin for up to 24 hours.

The Science Behind the Youth Complex

As we age, cell renewal slows and we produce less collagen and elastin. We created the patent-pending Youth Complex to support critical cellular functions that will restore your youthful glow. It combines powerful botanicals and vitamins to deliver remarkable results.

• Lotus Japonicus activates a key youth protein to regenerate cells to produce more collagen and elastin.
• Schisandra Chinensis Fruit Extract structurally helps provide more nutrients and energy to the skin.
• Muscadine Grape protects and repairs cellular DNA in your skin while blocking collagen and elastin breakdown.
• Vital Repair+® Complex with vitamins A, B5, C, and E plus grape seed extract and more to provide antioxidant nutrients and essential vitamins to block skin-damaging free radicals and encourage healthy cell growth. 
• Apple Cell to promote cell renewal.

Clinical Results Without Compromise™

We've proven you don't have to sacrifice safety and purity for effectiveness.

Our "FREE OF" list goes beyond what most companies include. Our "FREE OF" list includes parabens, sulfates, phthalates, and OVER 2,500 other questionable ingredients that you will never find in any YOUTH products. And YOUTH products are all 100% vegan, gluten free, and cruelty free.

Directions:

Apply morning and evening to a clean face, after your toner.  Dispense 1 to 1½ pumps onto fingertips and smooth gently into skin, and then follow with the rest of your skin care regimen. Application frequency can be adjusted depending on skin's hydration needs.

If you prefer to customize your YOUTH® regimen, you can also apply the Moisture Activating Serum after the Perfecting Skin Toner and prior to the YOUTH Activating Serum or Radiance C+E. 

FAQs:

What is a serum and why is it important?
A serum is a lightweight, fast-absorbing skin care product that penetrates deeper into the skin. Serums focus on specific repair and treatment benefits and are formulated to deliver higher concentrations of powerful ingredients to target specific skin concerns for a more intensive effect. Serums are meant to work synergistically with your other skin care products and can be layered with other products, but they should be used prior to more occlusive treatments or moisturizers for optimal results.

What is the difference between the Moisture Activating Serum and the Moisture Lock Day cream?
The Moisture Activating Serum is 10x more concentrated than the Day Cream and provides an intensive hydration treatment. It's a light, gel formula that absorbs quickly and is ideal for use before layering other treatment products. The Moisture Lock Day Cream is a light, luxurious cream that locks in the benefits of your serum treatment and provides additional nourishment along with a protective barrier to protect skin from the elements throughout the day. This light, cloud-like cream was formulated to layer perfectly under your BB Cream or makeup.

How much product should I be using and how long with it last?
1 to 1½ pumps for your face. This product is sized for a 60-day use. However, this depends on how much product you use and the area of coverage.

Can I apply Moisture Activating Serum on my neck, décolletage, or hands?
Yes.

When do I use this product in the Advanced Hydration Regimen?
After the Toner step and prior to the Moisture Lock Day Cream.

If I'm using this product with the YOUTH Activating Serum or with the Advanced Anti-Aging Regimen, when would I use it?
Use after the Toner step and prior to YOUTH Activating Serum. Follow with your skin care regimen.

How often should I use this product?
We recommend using the Serum both morning and night and adjusting based on your skin needs.

Can I use Moisture Activating Serum near the eyes?
Moisture Activating Serum was not formulated for the eye area. We recommend using the YOUTH Restoring Eye Treatment for the delicate eye area.

What results can I expect from this product?
You can expect to experience smoother, softer, and more radiant-looking skin that continues to improve over time. The serum has been clinically proven to increase skin hydration 212%, with 100% of women having measurably more hydrated skin immediately. Increased hydration levels were maintained for 8 hours with one application. Hydrated skin looks and acts younger. 

What are the bubbles that I see in the serum?
The droplets in the Serum contain a blend of lightweight, naturally derived, plant-based oils, including 100% plant-based squalane and skin-identical, plant-based lipids, to help seal in hydration and prevent moisture from being lost throughout the day.

Can Moisture Activating Serum be used on oily skin?
Yes, it is a myth that oily skin doesn't need proper hydration. While both Moisture Activating Serum and Moisture Lock Day Cream contain low levels of plant-based oils, these oils are lightweight and skin-compatible oils that are non-comedogenic, so they won't clog pores. The products are specifically formulated to feel lightweight and non-greasy, even for those with oily skin.

Can Moisture Activating Serum be used on acne-prone skin?
Yes. While Moisture Activating Serum contains plant-based oils, it is non-comedogenic, so it won’t clog pores or cause breakouts.

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