Setting the Highest Bar for Quality
For decades we’ve pioneered the strictest criteria for quality and safety, not only paving the way for industry standards but also giving you safe, clean, and clinically proven wellness solutions for your nutrition, body, and home.
Rigorous testing
Clean, qualified, and quality ingredients
No artificial flavors, sweeteners, or preservatives
No bulking agents or fillers
No animal testing
Ethical sourcing
Made in GMP Facility
Made in USA with domestic and imported ingredients
3x
US Pharmacopeia Standards
We surpass quality standards set by an independent, scientific nonprofit organization that builds trust in the supply of safe products.
100K
Annual Quality Tests
We conduct over 100,000 tests per year across all our product lines.
350+
Harmful Contaminant Tests
The industry standard set by the US Pharmacopeia is to test for 100 types of contaminates. We conduct over 350 tests on every new botanical ingredient.
Upholds US & International Standards
Our quality standards surpass US Pharmacopeia and meet US FDA, California Prop. 65, Health Canada, China FDA, Taiwan FDA, Japan Ministry of Health, Singapore Food Agency and Health Sciences Authority, and Malaysia National Pharmaceutical Regulatory Agency requirements.
Pioneers of Over 40 Tests
In addition to using US Pharmacopeia and Association of Official Analytical Chemists standards, we created over 40 of our own validation methods that are NOW being adopted by the industry and improving standards overall.
Organic and Beyond
Our quality standards go beyond how and where an ingredient is grown. We look to confirm purity and potency of ingredients after harvest. Learn about the ingredients we use, their origins, and their health benefits.
EWG Verified®
As part of our commitment to better health, we partnered with the Environmental Working Group to confirm that our personal care products meet the most rigorous health and safety standards.
2,500+ Ingredients We Never Use
Our beauty and body care products are free of these harmful chemicals and questionable ingredients found in other products.
Extensive Testing for Trusted Quality
Quality is about doing the right thing each and every time, and our meticulous process ensures that we always choose what’s ethical and honest. We pick co-manufacturing partners who go through a rigorous qualification process AND set ourselves apart by routinely auditing, testing, and verifying that our partners meet our quality standards every step of the way.
Clean, Potent Ingredients
We work with ethical ingredient partners and do extensive tests on every ingredient before they go into a product.
Verified Products
All products go through a comprehensive testing process for quality, safety, and efficacy.
Stability Testing
We evaluate how our products retain potency and quality over time, from packaging date to expiration date.
Step 1
Our testing process starts with raw materials.
Our Quality, Analytical Chemistry, and Product Development Teams have created strict qualification tests tailored to every ingredient. If they don’t pass our high bar, we start again until they do.
Each and every ingredient is stringently tested before it ever enters the mix.
Pure
Potent
Free of Harmful Micro
Did You Know?
Raw Materials:
19 Quality Checks
Every raw material that goes into each product requires 19 quality checks on average.
Step 2
Finished products are tested for quality and experience.
Before a finished product ever goes out the door, we confirm that it is clean, safe, and functions as intended to ensure that the product is satisfying and enjoyable.
Phase 1: Micro Testing
This test confirms that a finished product is free of any harmful microorganisms like bacteria or mold.
Phase 2: Chemical Testing
This test verifies that a finished product’s composition matches what’s on the label so that the product contains exactly what it says it contains.
Phase 3: Physical Testing
This test evaluates characteristics of a finished product like thickness, hardness, and dissolvability to ensure there are no defects that change usability or functionality.
Did You Know?
Raw Materials:
17 Quality Checks
Manufacturing a product from raw materials requires 17 quality checks on average
Product Packaging:
16 Quality Checks
The product packaging process requires 16 quality checks on average
Step 3
We test product stability throughout development.
Stability testing lets us evaluate how a finished product holds up over time and in various conditions like temperature and humidity. This helps us ensure that our products are potent all the way to the end of their shelf life.
We make sure our products retain potency and quality over time and confirm that everything on the label is correct.
Did You Know?
Packaging Materials:
8 Quality Checks
Every piece of packaging material requires 8 quality checks on average
Finished Goods:
11 Quality Checks
Releasing finished goods from our distribution center requires 11 quality checks on average
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